5 Reasons to Brand your Business

This entry was published on April 21, 2015, by Katherine Murray and edited for republication in 2022 by Katherine Murray.

Whether you’re starting a new business or running an existing business, there’s a lot to do. Branding should always be at the top of your to-do list. According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Yet branding goes much deeper than just a logo or design of your company – it’s what makes you recognizable, and it makes you memorable to a customer.

Branding is important in many aspects of your business, most especially marketing. It motivates the consumer to buy your product, really helps establish loyalty with clients, and overall is the image that you present to your target audience.  Need some more convincing?  Here are five of the most essential reasons to brand your business:

1). Build Your Credibility
It’s important for your business to build a sense of credibility with customers.  Why?  Because credibility leads to trust. People like to buy from companies that they know will take good care of them and provide quality services and products. When people get to know, like, and trust you, they are more likely to do business with you.

2). Send a Clear Message

Your brand is your reputation, it’s the answer to why your customers come to you, why they come back, and why they chose you over competitors. From your vision, mission, goals, advantages, and core values this will allow clients to get a clear and concise view of who you are as a business and why they should choose you. This is also building the foundation for customer loyalty and referrals – when you have a unique message that speaks to people, it will build a relationship with your customers.

3). Communicate What Your Company Stands For

Each business has a character to it that is unique and original. Branding gives you the opportunity to show customers who you are, and what you stand for. It’s a way for your business to tell a story that goes beyond just the benefits of your product and goes deeper into the core of your business. It’s essentially a way to show your “why” and what makes your company tick.

4). Stand Out Against the Competition

Competition is everywhere, especially in today’s digital market age. One of the most important things for your brand is to find your marketing strategy position. What are you selling? Who are you selling it to?  What do you want your product to say about your company? What makes you unique and sets you apart? Once you establish that, begin creating your products and services with your unique brand in mind.

5). Create a Memorable Experience

It’s human nature to seek out an experience. People don’t want a company that doesn’t show them anything different or unique. They want to experience something that will make them feel good about purchasing your products and services. Everything from your logo, customer service, and advertising should aim toward drawing the positive attention of clients.

Content marketing should be an essential component of your branding strategy.  If you’d like to learn how to utilize content to build your brand, schedule a 30-minute strategy session with us. We’ll help you to determine the best way to tell your unique story and create a memorable experience for your audience.